Thursday, November 15, 2007

PREMUTICO AND JACOBS FORM JOHANNES LEONARDO, NEW YORK, BACKED BY WPP


WORLD EXCLUSIVE: Former Saatchi & Saatchi Executive Creative Directors Jan Jacobs and Leo Premutico, who helped take the agency from creative obscurity to Cannes and Clio ‘Agency of The Year’ in just over two years, have launched their own shop Johannes Leonardo with the backing of WPP.
Jacobs, 37, and Aussie expat Premutico, 29, were recently recognized as the world’s fourth most-awarded creative directors by Creativity magazine. Between them, the duo has won over 30 “Lions” at the International Advertising Festival in Cannes, and many other industry accolades. Since arriving at Saatchi & Saatchi in May 2005, the agency has experienced something of a renaissance with significant new-business success, including JC Penney and Wendy’s International accounts.
In addition to their new-business contributions, Jacobs and Premutico were the major force behind the creative turn-around. Their ‘Stains don’t stand a chance’ work for Tide this year resulted in Procter & Gamble winning its first Cannes “Grand Prix” in many years. Their “Red Wig” campaign for Wendy’s has given that brand a strong voice in the fickle youth market, something that the company has struggled to regain since the passing of its founder and advertising icon Dave Thomas in 2002.
Jacobs and Premutico developed the “Talking Stain” campaign for Tide detergent, establishing a unique point of difference for the Tide to Go brand. Their work lead the Saatchi & Saatchi New York office to become the second most-awarded agency in the world (Creativity’s August 2007).
Premutico and Jacobs have worked as a team since meeting in the London office of Saatchi & Saatchi in 2005. Shortly after that, they collaborated on the moving “Ventriloquist” commercial for the UK’s National Society for the Prevention of Cruelty to Children, which in that year was the world’s seventh most-awarded commercial (Campaign magazine ’05).
Together and separately, Jacobs and Premutico have worked in agencies in Australia, New Zealand, South Africa, the United Kingdom, continental Europe and the United States. They have also influenced other brands such as BMW, Land Rover, The New York Times, Bank of America, Avis and Olay. Their work has won effectiveness awards on four continents.
Johannes Leonardo will be based in New York.

13 Comments:

Anonymous Anonymous said...

29 years old - fuck me. Well done.

8:32 AM  
Anonymous Anonymous said...

If you're gonna work for the man, you might as well make that man you. Well done Leo.

4:26 PM  
Anonymous Anonymous said...

Opening your own agency backed by wpp. Err doesn't that sound like they are working for wpp?hmmm

6:40 PM  
Anonymous Anonymous said...

Now I remember you!

You owe me a beer from Bathurst days you bastard!

8:17 PM  
Anonymous Anonymous said...

And they even found time to attend a wedding.

Awesome.

10:47 PM  
Anonymous Anonymous said...

Leo mate, you look so professional in that suit.. Ya mum would be proud! Well done Boyz, couldn't happen to two nicer guys. k-town.

2:03 AM  
Anonymous Terry C said...

I new Premutico would have his day and this is just the start. Great to know the man. From a proud Aussie

2:37 AM  
Anonymous Anonymous said...

congratulations guys. jan, why do you look so angry? this is suppose to be a good thing, bud.

4:02 AM  
Anonymous Anonymous said...

if leo really loved his partner, he chop half of his barnet off and give jan some.

8:58 AM  
Anonymous Anonymous said...

spelling on this blog is shot. Im not evn goign to bovva.

9:28 AM  
Anonymous Anonymous said...

Are they opening a funeral parlour?

5:11 PM  
Anonymous Anonymous said...

Hi Leo, Always thought you were a great guy and heading for even

8:43 AM  
Anonymous Anonymous said...

ha. ha. ha.

3:05 PM  

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