CASCADE UNLEASHES A TIGER
The Tasmanian Tiger will make a come back this Sunday night as the suave hero of a new “film noir” style television commercial entitled
The fast paced action moves from a poker room to a bordello via dark alley ways and our hero must outsmart and out run other members of the urban jungle. A team of 100 worked tirelessly to bring the new look Urban Tiger to life and a collection of shady characters (each represented by an animal head and a human body) that includes a stupid chimp, a greedy pig, an overzealous Rottweiler and a foxy lady.
The TVC, created by the team at BADJAR Ogilvy, Melbourne took 5 months to produce and utilised a range of specialist talents from Director of Photography, Academy Award winner John Seal, to a poker expert, to mask makers to “cutting-edge” computer special effects.
“From an execution point of view, The Natural Order was fantastically challenging. We wanted to give Cascade’s icon, the Tasmanian Tiger, a personality. Bring him to life in a gritty urban setting,” said Michael Knox, Creative Director, BADJAR Ogilvy.
A team of six sculptors worked around the clock to create the 18 masks that were used for the background characters in the jazz club scene. While the Digital Post team remained glued to their computer screens as they used computer generated imagery (CGI) to bring the Tasmanian Tiger and the leading members of the Urban Jungle to life.
“There was careful attention to every detail, from the very beginning at the casting stages the actors were selected on their likeness to the different animals, right though to post-production where human bodies were melded with animal heads through CGI to develop the convincing life-like cast. The final result speaks for itself and it’s a credit to all involved,” says Knox.
The “Natural Order” campaign includes national TV advertising (on air from Sunday 4 November), outdoor (NSW, VIC, QLD, SA, WA & TAS – which includes rock posters), national cinema advertising, airport activity (Qantas Sydney terminal only) and an online campaign. Also supported in store through an extensive point of sale program.